Language kit

How to talk about PocketCaddie.

The approved words for PocketCaddie: what it is, descriptions in every length for golfers, partners and press, and the facts and claims behind them. For logos and colors, see the brand kit.

Updated October 8, 2026 · PocketCaddie 5.0.1

The core

What PocketCaddie is.

PocketCaddie is a driving range assistant and no-video swing coach, built on a patent-pending no-video swing engine.

The name

PocketCaddie. One word, capital P and capital C, every time. Never “the app” as a stand-in.

Not Pocket Caddie, Pocket-Caddie, Pocketcaddie, PocketCaddie AI, PC.

The promise

See if you’re improving.

Tagline

Skip the tripod. Coach from your pocket.

Sign-off

Pocket. Swing. Improve.

How it works

Start a session. Pocket your phone. Hit your bucket.

Devices

Start with a supported iPhone or Android phone. Apple Watch (watchOS) adds wrist-motion measurements on iOS. Supported Wear OS watches, including compatible Samsung Galaxy Watch models, or compatible Garmin watches, add wrist-motion measurements on Android. Compatible AirPods add head-motion measurements on iOS. Features depend on your phone, connected sensors and app version.

Headline claim

The #1 no-video swing coach.

Call to action

Download on the App Store or get it on Google Play.

Descriptions

Every length, for every reader.

Pick the reader, then the length. Copy it as is.

Golfers

App Store and Google Play listings, website, social, ads, newsletters to golfers. Store listings describe their own platform.

One line

PocketCaddie is the driving range assistant and no-video swing coach.

Short, about 40 words

PocketCaddie is a driving range assistant and no-video swing coach. Put your phone in your pocket and hit your bucket. Available on iOS and Android. Every session gets a Swing Score from 0 to 100, and Progress shows if you’re improving. No camera, no tripod.

Long, about 130 words

Your next bucket, with PocketCaddie in your pocket. Tap Start, slide your phone into your front pocket and start hitting. PocketCaddie detects every swing on its own. No camera, no tripod, no taps between shots. Behind it is a patent-pending swing engine that reads your swing from the phone’s motion sensors. Apple Watch (watchOS) adds wrist-motion measurements on iOS. Supported Wear OS watches, including compatible Samsung Galaxy Watch models, or compatible Garmin watches, add wrist-motion measurements on Android. Compatible AirPods add head-motion measurements on iOS. Supported iOS setups measure up to 17 skills. Your Swing Score summarizes a session of 15 or more swings. Features depend on your platform, connected sensors and app version. When you finish, your caddie tells you what moved and the one thing to work on next. Over time, Progress shows your Swing Score trend, and on supported iOS setups, Apple Watch adds club fitting and an estimated 3D replay of your hands. PocketCaddie is the driving range assistant that fits in your pocket. Available on iOS and Android, on the App Store and Google Play. Current plans and any eligible trial are shown before purchase.

Partners

Courses, ranges, coaches, brands and communities describing PocketCaddie to their members.

One line

PocketCaddie is a driving range assistant and no-video swing coach for your members.

Short, about 40 words

PocketCaddie is a driving range assistant and no-video swing coach, available on iOS and Android. Golfers put the phone in their pocket and hit balls. Every session gets a Swing Score, and Progress shows if they’re improving. No camera or tripod needed.

Long, about 130 words

Your next bucket, with PocketCaddie in your pocket. Tap Start, slide your phone into your front pocket and start hitting. PocketCaddie detects every swing on its own. No camera, no tripod, no taps between shots. Behind it is a patent-pending swing engine that reads your swing from the phone’s motion sensors. Apple Watch (watchOS) adds wrist-motion measurements on iOS. Supported Wear OS watches, including compatible Samsung Galaxy Watch models, or compatible Garmin watches, add wrist-motion measurements on Android. Compatible AirPods add head-motion measurements on iOS. Supported iOS setups measure up to 17 skills. Your Swing Score summarizes a session of 15 or more swings. Features depend on your platform, connected sensors and app version. When you finish, your caddie tells you what moved and the one thing to work on next. Over time, Progress shows your Swing Score trend, and on supported iOS setups, Apple Watch adds club fitting and an estimated 3D replay of your hands. PocketCaddie is the driving range assistant that fits in your pocket. Available on iOS and Android, on the App Store and Google Play. Current plans and any eligible trial are shown before purchase.

Investors and press

Decks, press releases, investor emails, interviews.

One line

A driving range assistant built on a patent-pending no-video swing engine.

Short, about 40 words

PocketCaddie is a driving range assistant and no-video swing coach. Its patent-pending no-video swing engine reads the golf swing from the motion sensors in supported iPhone and Android phones. Apple Watch (watchOS) adds wrist-motion measurements on iOS. Supported Wear OS watches, including compatible Samsung Galaxy Watch models, or compatible Garmin watches, add wrist-motion measurements on Android. Compatible AirPods add head-motion measurements on iOS. Golfers get a Swing Score for every session and see if they’re improving.

Long, about 130 words

PocketCaddie is a driving range assistant and no-video swing coach, built on a patent-pending no-video swing engine. The engine reads the golf swing from the motion sensors golfers already carry: supported iPhone and Android phones in their pocket. Apple Watch (watchOS) adds wrist-motion measurements on iOS. Supported Wear OS watches, including compatible Samsung Galaxy Watch models, or compatible Garmin watches, add wrist-motion measurements on Android. Compatible AirPods add head-motion measurements on iOS. There is no camera, tripod or setup, so it fits the way people actually practice. Your Swing Score summarizes a session of 15 or more swings. On iOS, supported phone and wearable inputs measure up to 17 skills. After each session, Wrapped gives one thing to work on next, and Progress shows the Swing Score over time. Available on the App Store and Google Play. Current plans and any eligible trial are shown in the app before purchase. 13,000+ swings analyzed so far, with 200+ ambassadors sharing it.

Boilerplate

The last paragraph of press releases and announcements.

About PocketCaddie

About PocketCaddie: PocketCaddie is a driving range assistant and no-video swing coach for iOS and Android, built on a patent-pending no-video swing engine. Golfers put their phone in their pocket, hit balls and get a Swing Score and Wrapped after each session, with Progress over time. PocketCaddie is made by Pocketsports, Inc., founded by Nathan Shapiro. Available on the App Store and Google Play. Features depend on your supported setup and app version. pocketcaddie.io

Where each line goes

One line per surface.

SurfaceUseLimit
App Store subtitleThe #1 No-Video Swing Coach30 characters
Social biosGolfer one-liner + “Pocket. Swing. Improve.”150 characters
Website title / metaGolfer one-liner60 / 155 characters
Ad captionsHook, then the golfer one-liner or a proof pointPunchier voice allowed
Partner pages and directoriesPartner short~40 words
Partner newsletters and clubhouse pagesPartner long + the offer~120 words
Outreach emailsPartner one-liner in the first two sentencesFacts only
Decks and one-pagersInvestor one-liner as the title line—
Press releasesInvestor long + boilerplate at the end—

Product

Proof points and feature names.

Long descriptions include all four proof points. Feature names are used exactly as written.

Proof points

  • A Swing Score from 0 to 100 for every session.
  • Wrapped after every session, with one thing to work on next.
  • Progress shows your Swing Score over time, so you can see if you’re improving.
  • Available on iOS and Android. Add Apple Watch (watchOS) on iOS, or supported Wear OS watches, including compatible Samsung Galaxy Watch models, or compatible Garmin watches, on Android for wrist-motion detail.

Feature names

  • Swing Score: A 0–100 score for every session.
  • Wrapped: The recap after every session, with one thing to work on next.
  • Progress: Your Swing Score over time, the six areas, streaks and milestones.
  • AI Caddie: Coaching chat that knows your swing history.
  • Virtual Club Fitting: Club recommendations from your measured swing.
  • My Home Course: Link PocketCaddie to the course where you practice.

Facts

The numbers we use.

Write 13,000+ and 200+: a comma, no space before the plus. Round down, never up.

PriceiOS US plans: $9.99 a month or $79.99 a year. See current plans in the app for your store and region.Oct 2026
Free trialEligible iOS subscribers: 14 days. Any trial or promotional offer is shown before purchase.Sep 2026
Skills measurediOS setup: 17 skills in six areas (10 from iPhone, 7 add supported Apple Watch or AirPods)5.0.1
Swing Score0 to 100 for each session of 15+ swings5.0.1
Swings analyzed13,000+Sep 24, 2026
Ambassadors200+Sep 24, 2026
Patentpatent-pending (provisional application filed September 2026)Sep 2026
RequirementsiOS: iPhone on iOS 17 or later. Android: see supported devices on the Google Play listing.5.0.1
Supported wearablesApple Watch (watchOS) adds wrist-motion measurements on iOS. Supported Wear OS watches, including compatible Samsung Galaxy Watch models, or compatible Garmin watches, add wrist-motion measurements on Android. Compatible AirPods add head-motion measurements on iOS.Oct 2026
Partner shareEligible attributed App Store or Google Play subscriptions: 40% of net revenue for 12 months; courses, ranges and coaches 50%. Google Play commission currently covers paid USD orders.Oct 2026

Claims

What we say, and what we don’t.

Approved

  • The #1 no-video swing coach.
  • Patent-pending no-video swing engine.
  • No camera, no tripod, no video.
  • On supported iOS setups: 17 skills, compared against Tour benchmarks.
  • Built with certified golf professionals.

Say this instead

  • Not “patented”: say “patent-pending”. The application is provisional. Nothing is granted yet.
  • Not “the only no-video swing coach”: say “the #1 no-video swing coach”. Our headline claim is #1.
  • Not “the world’s first”: say “the #1 no-video swing coach”. Our headline claim is #1.
  • Not “a Swing Score on every swing”: say “a Swing Score for every session”. The score is per session and needs 15+ swings.
  • Not “fastest-growing”: say “a real number from the facts table”. No source.
  • Not “Swing Report, Session Wrapped”: say “Wrapped”. One name for the recap.
  • Not “power tier, 3:1 tempo”: say “tempo, hand speed”. Not in the 5.x app.
  • Not “coming soon”: say “Available on iOS and Android. Download on the App Store or get it on Google Play.”. Both apps are live. Label unreleased features by platform instead.
  • Not “Every download gets a free trial”: say “Current plans and any eligible trial are shown before purchase.”. Offers depend on the store, plan, region and customer eligibility.

Voice

Plain by default. Punchier in ads.

Everywhere

  • Plain and factual. Say what it does, then stop.
  • Sentence case. Lines end with periods. US spelling.
  • Write from the reader’s side: your range, your swing, your members.
  • Concrete beats abstract: “get a Swing Score” beats “understand your swing”.
  • No slogans, season talk or scene-setting in outreach.
  • No em dashes, “excited to announce”, “leverage” or “journey”.

Ads and social

  • Ads and social can open with a hook and use the tagline.
  • Show at least two real features, from current app screens only.
  • No pricing or paywall in creatives.

Need a line that isn’t here?

Email support@pocketcaddie.ioand we’ll write it with you.